Last updated: [28-09-2025]

Privacy & Cookie Policy

We respect your privacy and are committed to protecting your personal data. This Privacy & Cookie Policy explains what information we collect, how we use it, who we share it with, and your rights under the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

This website is operated by embodyit™, providing personal training and coaching services. For the purposes of UK data protection law, we are the “data controller” of the personal information you provide.

2. Data We Collect

We may collect the following personal information when you interact with our website or services:

  • Contact forms – your name and email address (to respond to enquiries).

  • Mailing list sign-ups – your name and email address (to send updates and offers).

  • Calendly bookings – your name, email address, and telephone number (to schedule consultations and sessions).

  • WhatsApp button – when you click the WhatsApp chat link, your phone number and message are sent directly through WhatsApp (see WhatsApp Privacy Policy).

  • Google reCAPTCHA – used on forms to prevent spam; Google may collect IP address and browser/device data (see Google Privacy Policy).

  • Google Maps – when viewing embedded maps, Google may collect your IP address and device details.

  • Website analytics & pixels – IP address, browser/device details, pages visited, and actions taken (collected through Google Analytics and Meta Pixel, if consent is given).

We do not intentionally collect sensitive personal data (e.g., health data) through this website.

3. How We Use Your Data

Your data is used for the following purposes:

  • Responding to enquiries.

  • Sending service updates, newsletters, or offers (if you opt in).

  • Scheduling consultations and training sessions.

  • Providing appointment reminders (via Calendly or SMS integrations).

  • Enabling communication via WhatsApp (only when you initiate a chat).

  • Preventing spam and abuse (via Google reCAPTCHA).

  • Monitoring website performance and marketing campaigns (with consent).

We will never sell your personal data.

4. Lawful Basis for Processing

We process your personal data under the following lawful bases:

  • Consent – when you opt in to our mailing list, initiate a WhatsApp chat, or accept cookies for analytics/marketing.

  • Legitimate interests – responding to enquiries, ensuring site security, preventing spam.

  • Contract – where processing is necessary to deliver the service you have booked (e.g., consultation scheduling).

5. Cookies

Our website uses cookies:

  • Essential cookies – required for site functionality (e.g., WordPress, reCAPTCHA security).

  • Functional cookies – for embedded services such as Calendly and Google Maps.

  • Analytics/marketing cookies – Google Analytics and Meta Pixel, used only if you consent via the cookie banner.

You can manage or delete cookies at any time through your browser settings.

6. Third-Party Services

We use third-party services to operate our business:

  • Mailchimp – stores mailing list data securely.

  • Calendly – manages online booking; may set functional cookies and collect your name, email, and phone number ([Calendly Privacy Policy]).

  • WhatsApp – chats are sent directly via WhatsApp; please see [WhatsApp Privacy Policy].

  • Google reCAPTCHA – protects forms against spam; collects certain technical data ([Google Privacy Policy]).

  • Google Maps – displays location information and may collect IP address and device details ([Google Privacy Policy]).

  • Google Analytics & Meta (Facebook) Pixel – track site usage and campaign performance, only if you consent.

  • Social Media Links – links to our Facebook and Instagram pages; no data is shared until you click through.

7. Data Retention

  • Mailing list data is retained until you unsubscribe (deleted automatically by Mailchimp).

  • Contact form submissions are retained for up to 3 years for customer service purposes.

  • Booking information is retained as long as necessary to provide your service.

  • WhatsApp conversations are retained within the WhatsApp platform, subject to WhatsApp’s policies.

8. International Transfers

Some of your data may be processed outside the UK (e.g., Mailchimp servers in the US). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

9. Security

We take reasonable technical and organisational steps to protect your personal data. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

10. Your Rights

Under UK GDPR, you have the right to:

  • Access the data we hold about you.

  • Request correction of your data.

  • Request deletion of your data.

  • Restrict or object to certain processing.

  • Request data portability.

  • Withdraw consent at any time (e.g., unsubscribe from emails, revoke cookie consent).

To exercise your rights, contact us at:

embodyit.now
Email: begin@embodyit.now
Address: Joel Seckleman c/o 167-169 Great Portland Street, 5th Floor, London, W1W 5PF, United Kingdom